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The companies Colin has worked with:

Keller Williams ICF U.S. Department of Defense College of Executive Coaching SIDB

Most coaches know they need more clients. The reality is that most of them have no repeatable system for finding and enrolling them. They struggle to articulate what they do, discovery calls are inconsistent, follow-up gets forgotten, and AI tools produce generic output that sounds nothing like them.

This workshop gives coaches that system. In a single 3-hour live session, participants will build a complete client acquisition workflow using AI as their thinking partner. The work that would normally take weeks gets built in one afternoon because AI compresses the implementation.

What You Will Build

One continuous system across five connected stages. Each stage builds on the previous one, and AI supports every step.

Ideal Client Clarity. Define who you serve best. AI surfaces patterns from your existing experience so you know exactly who you are sitting across from and what they need before any conversation starts.

 

 

 

Positioning and Messaging. Translate the value of your coaching into language your ideal clients immediately understand. AI helps refine your articulation until it sounds like you. This is the language that naturally attracts the right people wherever you communicate.

Discovery Call Preparation. Build a preparation workflow so you walk into every call with clarity and confidence. AI helps research the prospect, anticipate needs, and structure the conversation in advance.

 

 

 

Proposal Development. Structure offers that frame transformation clearly, so the conversation centres on impact rather than price.

 

Follow-Up System. Design a simple, consistent follow-up workflow that maintains warmth and connection. AI drafts personalised messages quickly so follow-up happens reliably.

 
 
 
 
Learning Outcomes

By the end of this workshop, participants will leave with a working client acquisition system built across three core areas:

Conversation

Prepare for discovery calls with structure and confidence, using AI to research prospects, anticipate client needs, and walk into every conversation with clarity.

Clarity

Know exactly who they serve and articulate the value of their coaching in language those clients immediately understand, using AI to refine their ideal client profile and positioning.

Conversion

Create proposals that frame transformation clearly and follow up consistently without losing warmth or connection, using AI to maintain quality and reliability across the entire process.

Workshop Structure

Part 1: Teaching and Implementation (2 Hours)
I walk participants through the full system, demonstrating how AI supports each stage. The teaching is interleaved with hands-on building. Participants construct their own acquisition system in real time, stage by stage. By the end of Part 1, each participant has a working draft of their complete system.

Part 2: Live Coaching and Hot Seats (1 Hour)
Open working session. Participants bring their specific challenges, get direct feedback on any part of their system, and refine their work in real time. This is where the framework becomes personal to each practice.

Group 6356890-3

Claude Pro account ($20/month)

The workshop uses Claude's desktop app and Cowork features to run agentic workflows during the live build. Cowork allows participants to run multiple prompts simultaneously, which is what makes building the full system achievable in 3 hours. A free account will not be sufficient due to usage limits.

 

Group 5115-1

Claude desktop app installed

Claude's desktop app (Mac or Windows) should be installed and logged in before the session.
Frame 6356926 (5)

Getting started video

Colin will provide a short video walkthrough for participants who are new to Claude, covering the basics they need to be ready for the session.
Group 6356889 (1)

Client acquisition input pack

Participants will complete a short preparation prompt before the workshop to assemble the core inputs for the live build - notes on past clients, a rough description of who they serve, and any messaging they currently use.
 
 
 
 
 

Who This Workshop Is For:

Coaches who want more clients and want

to find and enroll them in a way that feels congruent with how they coach.

Coaches who know they need a better

system but have been avoiding the problem or relying on ad hoc approaches

Coaches who are curious about AI

and willing to experiment (no technical experience required)

Coaches who are

willing to implement during the session

This Workshop Is Not For You If You:

Want to sit back and take notes (this is a live implementation session)

Are looking for AI to replace your thinking rather than support it

Already have a client acquisition system that's working well

 


Bridge to the Mentorship

Client acquisition is one capability within the broader methodology taught in the AI for Coaches Mentorship. The Four Capacities framework (Presence, Pattern Recognition, Production, Partnership) underpins everything in the mentorship. This workshop demonstrates one concentrated application.

Participants who want to apply the same approach across their entire coaching practice can learn more about the mentorship through Coaching.com.

Meet Your Mentor


Group 6356771 (3)


Colin Scotland | AI Integration Coach & Leading Voice in Human-First AI for Coaches

Colin Scotland is a human-first AI integration coach helping purpose-driven leaders adopt AI with clarity, integrity, and authenticity. A former marketing lecturer with deep roots in behavioral psychology, he has co-founded one of the UK's top-performing schools, built multiple 7-figure businesses, and coached entrepreneurs globally for over a decade.

Colin's work bridges spirituality, strategy, and technology—teaching coaches how to leverage AI's capabilities while deepening the human wisdom that makes them irreplaceable. He leads workshops on conscious AI adoption for organizations and teams worldwide, specializing in methodologies that amplify presence and effectiveness rather than automate what matters most. His approach ensures coaches gain competitive advantage through technology while maintaining the authentic connection and intuitive insight that defines transformational coaching.

 
 
 
 
 

What Coaches Are Saying

Photo of Michele Taylor
Michele Taylor
Regional Operating Principal
“Your insight, expertise, and energy brought tremendous value to our leaders, and the feedback has been overwhelmingly positive. You truly elevated the conversation and left our team inspired. Many of them started with the prompts the very next morning.”
Photo of Janani Harvel
Janani Harvel
Professional Development Coach
“I recently attended your ICF webinar (Singapore chapter). It was fantastic! I learned so much. Thank you for all the valuable information and the free resources you shared. I’m just starting my own coaching practice and still figuring out how to build a business, so your content is very helpful and I’m excited to learn more from you.”
Photo of Stacy Randel
Stacy Randel
Certified Immunity to Change™ Coach and Certified Executive Coach
“I think you’re amazing. Thank you. And I just feel so grateful. Your course changed my life, Colin. Absolutely changed my life. ChatGPT is part of my life. It was not that way before you at all.”
Photo of Christina Roberts Enneking
Christina Roberts Enneking
Executive Coach (Meta, Google, Dropbox)
“You’re somebody that makes AI feel accessible, fun and creative. It's your thought partner, but you don't lose who you are. You have done an amazing job at being that person. So thank you. I'm just so grateful to have found this opportunity.”

The AI-Powered Client Acquisition Workshop for Coaches

Date
Time
Duration
Format
Pre-Work: Claude Pro account ($20/month)
The workshop uses Claude's desktop app and Cowork features to run agentic workflows during the live build. Cowork allows participants to run multiple prompts simultaneously, which is what makes building the full system achievable in 3 hours. A free account will not be sufficient due to usage limits.
Pre-Work: Claude desktop app installed
Claude's desktop app (Mac or Windows) should be installed and logged in before the session.
Pre-Work: Getting started video
Colin will provide a short video walkthrough for participants who are new to Claude, covering the basics they need to be ready for the session.
Pre-Work: Client acquisition input pack
Participants will complete a short preparation prompt before the workshop to assemble the core inputs for the live build - notes on past clients, a rough description of who they serve, and any messaging they currently use.
July 7, 2026
10:00 AM ET
3 Hours
Live interactive session + implementation workshop
$100
Enroll Today

Have Questions?

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+1 415 228 6857

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Frequently Asked Questions About the AI for Coaches Mentorship

1. Will I get personalized feedback and real support?

You will get clear, practical input throughout the course. Each month includes a Show’n’Tell session where you can bring your work, share what you are building, and get direct feedback. Colin selects a few submissions for live review so everyone learns from real examples.

You also have the community space, which is the central hub of support. You can post your questions, drafts, challenges, and wins, and get input from Colin and your peers. The community keeps you moving between the live sessions, and it gives you a place to test ideas, refine your prompts, and troubleshoot as you build.

2. What happens during the AI Integration Blueprint phase, and what do I get before February 2026?

The mentorship starts in late February, but your integration work starts right away. You receive:

  • The GPT Tools Matrix to help you choose the right tools for your coaching model.
  • The 30-Day Implementation Blueprint with micro exercises you plug into ChatGPT, Gemini, or Claude. These help you define your voice, map your systems, clarify your niche, and start creating immediately.
3. How personal are the tools and interventions? My niche is specific.

Everything starts with your voice. In Month One you build your Co-Intelligence Operating System, which captures your tone, values, philosophy, and approach. Nothing is a generic template. You shape each framework so your work becomes more distinct, not diluted.

4. Do I need paid AI subscriptions?

No. Free versions of ChatGPT, Claude, and Gemini are enough. Paid plans can improve speed and memory, but they are optional. If you upgrade later, you’ll do it with clarity about why it helps your workflow.

5. Do I need to be tech-savvy to succeed?

Not at all. We assume most coaches are starting from curiosity, not expertise. We begin with essential literacy, guiding you step by step. By the end of the first 3 months, you’ll have functional AI systems you use daily, without feeling overwhelmed by tech.

6. When does the course start?
The course officially begins on February 25, 2026. Once you enroll, you’ll receive immediate access to the welcome materials and onboarding details, so you can get oriented ahead of the start date and arrive prepared for the first session. 
7. How much time will I need to commit each week?
On average, 2–3 hours per week. This includes live training sessions, office hours, and assignments you apply directly to your practice. Everything is designed to fit into your real coaching business, not add “extra work” on top.
8. How is this different from a typical AI course?

Most AI programs focus on tools and tech. This mentorship is about you, your coaching, your business, your growth. Over 12 months, you’ll not only learn how to use AI, you’ll integrate it into your unique style, build business systems around it, and practice with support until it feels natural. This is not a “how-to” course; it’s the most personalized coaching mentorship ever offered.

 

9. Will this really help me grow my business?

Yes. The mentorship is designed to build both your coaching capacity and your business capacity. You’ll learn how to attract new clients, create content consistently, streamline operations, and design offers that scale. Coaches graduate with concrete systems, and the confidence to lead in their niche.

10. Will I graduate with a certification?

Yes. Graduates of the full 12-month program earn a certification of AI for Coaches Mentorship, demonstrating your ability to integrate AI ethically and strategically into both coaching and business growth.

11. What if I can’t attend live sessions?

All live sessions are recorded and available in your private portal. 

 

12. How personalized is the mentorship?

Very. Beyond group sessions, you’ll receive peer collaboration, and office hours designed to address your unique challenges. This program is built for you to find your authentic way of integrating AI, not to follow a one-size-fits-all path.

13. Do Coaching.com members receive additional benefits?

Yes. Premium Coaching.com members receive special enrollment pricing. If you’re already a member, contact our team for details before enrolling.

14. What if I’m just starting out as a coach? Will this still work for me?

Absolutely. Whether you’re new to coaching or an experienced practitioner, the mentorship meets you where you are. Beginners gain clarity, structure, and confidence. Experienced coaches refine and scale their practice with AI-powered systems that save time and expand impact.


15. What are the graduation requirements?

To graduate, you’ll need to attend or review all modules and participate in practice assignments. We provide clear guidelines and support to make sure you succeed.

16. What if I decide the program isn’t right for me?

You may request a full refund within 30 days of purchase, provided the request is submitted no later than March 11, 2026. If you decide within that time that the mentorship isn’t the right fit, simply request a full refund - no questions asked.