Bill Burtch
President, Harmony Coaching & Consulting
A research-informed methodology for coaches working with high-achieving clients who secretly feel like fraud.
Next cohort begins September 29, 2026. Seats are limited by cohort format.
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You can already recognize Imposter Syndrome in a client. The high achiever who calls every win luck. The executive who over-prepares for a meeting they could lead cold. The one who hears praise and quietly sets it aside. You name the pattern. You ask the question that makes them pause. They have a real moment of clarity, and they leave the session lighter.
Two weeks later, the same client walks back in, running the same loop. It happens because awareness was never the missing piece. Your client could describe their Imposter Syndrome before they booked the call. They have read the articles. They can name the fear. And they still cannot stop the behavior, because understanding a pattern and interrupting one are different kinds of work.
Coaching this well takes more than instinct and encouragement. It takes a method built for the actual shape of the pattern.
A 25-week certification that gives coaches a structured, research-informed way to move clients past recognition and into measurable, lasting change. Built and delivered by Dr. Lisa Orbé-Austin, licensed psychologist and a leading authority on Imposter Syndrome, it is organized around one repeatable framework you can apply across very different clients: the 3C's Methodology.
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Imposter Syndrome is widely treated as a confidence shortage. That framing is why so much coaching on it underperforms. The construct carries more than four decades of peer-reviewed research, and the research describes something deeper: an identity-level pattern that runs across cognition, behavior, narrative, and relationships at the same time. Coach one layer, and the others pull the client back. Adjust the thinking, and the old behavior reasserts. Change the behavior, and the self-story drags it home. A confidence reframe touches a single layer of a four-layer system, which is why the gains keep dissolving between sessions.
It also explains why the instinctive moves underdeliver. Reassurance feels supportive in the room. For a client whose worth has always run on outside approval, a coach's steady reassurance becomes one more supply of it. Over-validating and over-directing share the same flaw. They soothe the surface and leave the structure untouched. Durable work needs a method that identifies the pattern precisely, intervenes at the behavioral and identity level, and builds conditions that hold the change after the engagement ends.
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A repeatable, research-informed framework. Three phases run in sequence because the order carries the work. You cannot coach better behavior before the pattern is clear, and change does not last until the client has built an environment that sustains it.
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Coaches reported raising their rates after the methodology, pricing for a specialization rather than a general practice.
Engagements extended from roughly three months to six or eight, because the work keeps producing change instead of plateauing at insight.
Continuing Coach Education units toward ICF renewal, plus a recognized designation that signals your specialization.
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By the time a client reaches you, the internet has handed them a story about Imposter Syndrome. Usually one of three. Each one quietly works against the coaching, because each one tells the client the pattern cannot, or should not, change. Knowing how to answer them is part of the work.
"It is just my type."
The client has taken a quiz and been sorted into a fixed Imposter type. It feels like insight and lands as a verdict. If this is simply who they are, there is nothing to coach. The 3C's replaces the label with something workable: one pattern, expressed through roles, and roles can change.
"It is my superpower."
The client has decided that self-doubt is what drives them, so letting it go feels like losing their edge. They resist the work to protect the engine. The evidence ties Imposter Syndrome to anxiety, burnout, and fear-based effort, not healthy drive. Naming that frees the client to change without feeling they are giving something up.
"It is all in my head."
The client believes the fix is a mindset adjustment, so they wait for the right reframe and stay frustrated when it does not hold. Affirmations alone do not move an identity-level pattern. The 3C's shows the client why and gives them the behavioral and relational work the belief change actually needs.
Every one of these is resistance you are already coaching against, whether or not it gets named in the room. The certification gives you a clear, research-grounded answer to each, so the myth stops setting the ceiling on what your client believes is possible.
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12 modules in 2 arcs, moving you from recognition to intervention, to mastery.
Recognition → Intervention → Mastery
| Component | Detail |
|---|---|
| 55 Learning Hours |
A complete training in the 3C's Methodology across 25 weeks. |
| 12 Modules, 2 Arcs
|
Foundational framework, then advanced real-time application, plus a pre-recorded Kickstart module. |
| 18 Live Sessions |
Theory and Deep Dive sessions, with Integration and Wrap-up sessions that connect the method. |
| Practicum and Tag-Team Coaching |
Live applied practice with facilitators observing. |
| 3 Coaching Demonstrations |
Pre-recorded sessions showing the 3C's applied in real coaching. |
| 24 Named Coaching Tools |
A working toolkit you keep as reference assets after the program. |
| 55 ICF CCE Units |
Continuing Coach Education units, submitted for ICF approval. |
| Certified Imposter Syndrome Coach |
The designation is earned through the Capstone Project and attendance thresholds. |
The certification runs from September 29, 2026, to March 2, 2027, delivered live online. The structure below shows the program's shape. Exact session dates and times are confirmed at enrollment.
| Arc | Sessions |
|---|---|
| Kickstart |
Module 0, pre-recorded, available the moment you enroll. |
| Foundations (Modules 1 to 7)
|
Imposter Syndrome Origin Story; Transforming Triggers and Stories; Internalizing Success and Quieting ANTs; Self-Care, Burnout and Boundaries; Expanding Roles and Flexibility; Cultivating Supportive Relationships; Integration. |
| Practicum Sessions |
Three live applied-practice sessions across the foundational arc. |
| Advanced Application (Modules 8 to 11) |
Breaking the Imposter Cycle; Restorying the Imposter Narrative; Interpersonal Dynamics and Internal Authority; Wrap-up. |
| Tag-Team Coaching Sessions |
Four live co-coaching sessions across the advanced arc. |
| Capstone |
Capstone Project, completed for the designation. |
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Surface the roots and triggers of Imposter Syndrome. These tools help clients examine personal narratives and reframe self-perception.
Help clients make intentional, growth-oriented decisions. The central tool, Automatic Negative Thoughts, guides clients through recognizing, classifying, disputing, and replacing common distortions.
Help clients design environments that sustain resilience. These tools build support networks and reinforce change in daily life.
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The Shift
You recognize Imposter Syndrome and coach it on instinct. Some engagements move, some plateau, and the ones that stall get filed under timing or readiness. Your positioning stays general, and your rates stay with it.
You work from a defined method. You assess the pattern early, conceptualize the case, and intervene at the behavioral and identity level. Engagements hold longer because the work keeps producing change. You carry a recognized designation and a peer network trained the same way.
The first cohort was named a second shift repeatedly. Coaches who learn to work this pattern in clients tend to resolve it more directly in themselves. That is not the aim of the certification. It is a consistent effect, and it makes the work easier to do with conviction.
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A licensed psychologist and executive coach with roughly 20 years in practice, specializing in Imposter Syndrome and career advancement. She holds a doctorate in Counseling Psychology from Columbia University, Teachers College.
She built the 3C's because the available approaches did not hold up in real work. Mindset tips did not produce durable change, and generic confidence work did not survive contact with an entrenched pattern, so she built a methodology grounded in cognitive, behavioral, and narrative research, structured enough to teach and repeat. She is candid that she has not eliminated her own Imposter Syndrome. It is far quieter than it once was, and she teaches the work as ongoing, skilled management rather than a cure, because that is what the research and the practice support.
She is the author of three books on Imposter Syndrome with Ulysses Press, including Own Your Greatness, delivered the TEDxDeerPark talk The Imposter Syndrome Paradox, and contributed a chapter to the American Psychological Association volume on the Impostor Phenomenon. She is a two-time LinkedIn Top Voice and was named to the inaugural Thinkers50 Coaches50 list. Her work has been featured in the New York Times, NBC News, Forbes, the Today Show, and the Financial Times.
One certification, one price. Everything below is included.
Super Early Bird Ends on September 17, 2026.
Your risk is covered. The certification carries a 15-day money-back guarantee from the date of purchase. The Kickstart module and Module 1 materials open the moment you enroll, so you can experience the methodology directly and decide with real information. If it is not the right fit inside that window, you are refunded.
The price sits in the upper-middle band of coaching specializations on purpose. Below it, the program would read as a weekend workshop. Above it, it would compete with full ICF training that runs $5,000 to $15,000 and serves a different need. This is one specialization decision, applied across every client for the rest of your practice.
The Practicum and Tag-Team Coaching format depends on a working group size, so each cohort holds a limited number of seats. When they are filled, the next opportunity is the following cohort, roughly six months out.
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No. The methodology is built for coaching scope, and the advanced modules specifically address how to work with entrenched relational patterns without crossing into clinical work. Part of the training is recognizing where the line sits and when a referral is the right call. Assessment instruments like the Family Genogram are taught as structured coaching tools, with that boundary built in.
Fair skepticism. The difference is specificity. This methodology rests on a construct with more than four decades of peer-reviewed literature, teaches validated assessment instruments, and reports cohort outcome data: a 30 percent reduction in Imposter Phenomenon scores that held at a six-month retest. If a program cannot name its research and its measures, treat the claim as filler. This one can.
It is built for experienced practitioners and assumes you can already coach. The value is depth and precision in one demanding area, plus live practice in real-time intervention. Coaches with two decades of experience in the first cohort reported the named tools produced visible results with long-standing clients.
The 3C's is a framework, not a script. It adapts across executive, leadership, career, and other client types, and the advanced modules train you to flex it across different presentations. You apply it to real clients during the program, so you finish having already used it in your own context.
The live commitment is 18 sessions across six months, with preparation between them. The spacing is deliberate, because it is what makes the learning hold. The Practicum and Tag-Team sessions use attendance thresholds rather than perfect attendance, which builds in flexibility.
Cohorts run on a limited schedule, and seats in each are capped because the Practicum and Tag-Team format depends on a working group size. The next cohort after this one is roughly six months out.